Produce well researched compelling videos, tailor-made for various social media platforms and formats using the resources made available to you.
Output at all times should be free from any factual or creative errors and must be aligned as per our editorial standards and tonality.
You’re required to produce video interviews, live interviews, video explainers (short and long-form), video bulletins, (top news of the day), ground video reports, 30-sec videos (reels), and more in consumable formats.
Design/Contribute/update the marketing playbook and ensure complete adherence.
Develop result-driven content to complement the brand-marketing strategies. Conduct ongoing usability tests to gauge content effectiveness.
Build capacity to develop all forms/styles of content. Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print and in-person.
Optimise and reduce content production expenses.
Communication skills – English and Hindi
Good camera/video presentation skills
Critical thinking ability
Time management skills
Ability to collaborate across the Operating Units of the organization and within the Communications function.
Knowledge of production, design/creativity and sound
Knowledge of evolving platforms and formats
Excellent copy writing skills
0-2 years communications/marketing experience, content planning, strategy & creation.